A debt we owe. By Dave Eade
Since her arrival in
the UK at the 1975 Biggin Hill Air Fair, the B17 Flying Fortress 'Sally B' to us
all, has, at airshows all over Europe, represented the crews of the United States Army Air
Force lost to the Second World War European campaign. In doing so, she has increased
public awareness to this sacrifice, and become a favourite with families and enthusiasts
alike. We are reminded of those youngsters, who came to the fields of East Anglia, to
fight a war that was not theirs to fight many thousands not to return to their
homes.
However, any aviation enthusiast would have
to have been on another planet not to have heard the saga of misfortune to hit the old
lady since September last.
Whether enthusiasts like it or not, it is the appearance of favourites such
as 'Sally B' at shows that bring in Joe Public. Star billing to him is not two Turkish F4s
or a Flanker from the Ukraine; it is 'Sally B', the Red Arrows, the Battle of Britain
Memorial Flight and the like. Without that interest, our future as airshow-goers is
threatened. The news then, that the future of 'Sally B' is jeopardised in this country
should be viewed by all aircraft buffs with concern. 'Aircraft Illustrated'
magazine reports in the July issue that unless sponsorship is found, her future may well
lie in foreign skies. If this was to happen, it would be a tragedy.
So, what can we do about it?
The
thought occurs that, with the cancellation of so many shows this year, there are going to
be a lot of empty Saturdays between now and the end of the season. Is it not possible
then, to dedicate one of those days to a "Sally B Airshow"? Costs could, on this
occasion, be kept to an absolute minimum by airshow acts donating their fees and, for
once, doing it for nothing! They need an airshow future as much as we do. I appreciate
that many costs would have to stand - insurance, policing, toilet facilities etc., but
there are surely enough people out there to make this work. Ice cream companies and
fast-food outlets have all profited by the airshow. Every car that attends fills up at
Esso, Shell or even Tesco! Its a way to put something back into something
that represents so much.
An alternative is large sponsorship. Think
how many shutters click at every aircraft pass at the airshow. If 20,000 people turn up to
a show, and carry 5,000 cameras (one per family), thats an average of £25,000 spent
on film purchase (at £5 total cost per film). Multiply this up by the number of airshows
in a year, and the corresponding crowd, then we are talking mega-money here. Why then,
cannot Kodak or Fuji put up the money to hold this show?
Where would this
airshow be held? I suppose Duxford is a natural for this with so much airshow
infrastructure in-house, so-to-speak. The Imperial War Museum also owes a debt to 'Sally
B', as a crowd -puller to all the shows they have put on since her arrival.
So 20,000 people paying £10 per head
average net receipts £200,000. Free advertising from the magazines, video receipts
donated to the cause, a chance for us to save this star of our airshow scene. Who are we?
Everybody that has attended an airshow in the last 20 years.
These are not the thoughts of a war-bird
freak. It is just the murmuring of somebody who has spent some of the best times of his
life standing on airfields all over the UK, often the very airfields from which those
youngsters flew, although hardly recognisable now. Maybe the USAFE could acknowledge its
heritage and support this fine old aeroplane into the next millennium, in the country that
is her spiritual home.
Its the debt we all
owe.
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